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| Message from CEO |
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Avinash Advani
CEO |
Greetings!
It is always quite interesting to me that February only has a couple of days less than other months in the year, and yet it always seems to feel significantly shorter. So for this reason, we decided to combine our February and March Newsletters into one.
This is now the 3rd official Masterkey Newsletter. I hope that each of you enjoys reading it. If there is anything that you would like to see more of, less of, or just to provide general feedback on the Newsletter, please feel free to send us an email at newsletter@gomasterkey.com
The short month phenomenon mentioned above was definitely encountered here at Masterkey, as time just flew by last month, while we were working diligently on the various new and exciting features and enhancements coming to you soon, many of which are showcased in our monthly newsletters.
In fact, in this month’s Newsletter, you can learn about one of Masterkey’s most innovative and fresh new ideas, Masterkey Connections, which has just been released. The entire concept behind the Connections feature is to virtually extend the capabilities of your real estate company’s sales teams, by tying up with other real estate entities that use Masterkey to assist in transacting on a listing quicker, and thereby increasing the reach of your sales spectrum, and reducing your cost per lead. So whether a listing is owned by your company, or by a partner company connected to you, both companies can now benefit by marketing the listing and transacting on it together. So in essence, Masterkey Connections will allow each and every one of our loyal customers out there who are part of the Masterkey ecosystem, to connect with each other and seamlessly share listings with each other. It’s quite simple, you choose who you want to connect to; if they are a Masterkey customer as well, they accept your connection; each party manually selects which units they want to share with a specific partner company; sharing begins…
From speaking with many of our existing and potential customers, this feature is what we believe is the next generation platform for conducting real estate business worldwide. We trust that you too, will find this revolutionary and cutting-edge new feature as exciting as we do. After reviewing the documentation and training video for Masterkey Connections in the Masterkey Support Center, if you have any further questions on how get started with using the feature right away, please contact your Masterkey Account Manager or Masterkey Support at support@gomasterkey.com
Sincerely,
Avinash Advani |
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| In the Spotlight |
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Staying on the Forefront: Connect and Share Listings with Other Agents
How real estate professionals conduct business and operate has drastically changed in recent years. Technology has paved the way for next generation web solutions, MIS platforms and complete process automation. The real winners have not only accepted this progress, but they learned and now utilize these techniques. This willingness to morph and grow with technology provides a true advantage over the competition.
Like we said, real estate brokers and agents today have a wealth of new information and technology available to them, but only the truly dedicated will be extremely successful. It’s simply not enough to make phone calls and post flyers about properties. Instead, one must implement the best practices that have been laid out in front of them to expand limitations and redefine business paradigms. When that is the case, the only real limiting factor to success is the number of leads one is able to secure.
This leads us to our next point…while there are a finite number of leads that can be distributed to an agent from within an individual company; Agents can broaden their lead base by simply looking outside their company and connecting with other agents.
That sounds simple, right? In short - Yes, but in reality there’s much more to it.
There are challenges and considerations that have to be made. There must be structure, rules, and infrastructure in place to facilitate such an open exchange of sensitive and exclusive information in a way that is acceptable to all.
Introducing the Masterkey Connections functionality:
The concept (as we said) is simple, Masterkey’s Connections will allow Masterkey clients to form reciprocal partnerships with other Masterkey users to expand their operations and share each other’s listings.
Collaboration is a key strategy in generating more business, and the Masterkey Connections feature provides real estate professionals with the ability to do just that – cultivate a community and generate more business.
From a business process perspective things couldn't be easier. Agents can simply choose which listings to share on their select invitation-based networks. Subsequently, all other members of the network will be able to view and access those listings. Being able to view external listings, these members get instant access to a larger amount of properties they can offer to their clients. Similarly the members responsible for listing those units will instantly tap into a client base which was unknown to them before. All of this translates into being able to generate more revenue through direct collaboration between one another. In other words, a reciprocal community of agents working together to drive business success is created.
We’ve put together a couple of quick video to walk you through the process of sharing listings and give you some more insight to exactly how it works in the “New Features” section of the newsletter. Take a moment to see what the new feature is all about. And as always, if you have any questions, contact us directly and we’ll get you sorted out right away. |
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| New Partners |
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dumonkey.com
dumonkey.com was launched in September 2009 and now receives approximately 20,000 visits a month. These statistics continue to grow at an accelerated rate as loyal users return to dumonkey.com, and as new users are driven to the site. With high traffic and attractive demographics, dumonkey.com is an ideal platform for advertisers to ignite consumer interest in their product or service.
dumonkey.com at a glance:
- Only focuses on UAE properties
- Anyone can upload ads in a very simple way
- Users can place their logo
- Thousands of ads
- Over 20,000 users per month
- It's FREE!
Global Fundi
Global Fundi is a strategic digital marketing organization that understands the depth and detail of the property world through its lead management, financial specialty and business products and services. Global Fundi is a recognized leader within the South African market in SEO, risk and credit management and financial solutions. It has now joined the Masterkey Certified Partner Program to expand its offerings further.
Global Fundi is a family based company run by Steven and Chris Green based in South Africa.
Rixyncs
Rixyncs was founded in 2005 by a team of dynamic professionals with a strong expertise in delivering IT solutions with deep understanding and experience in the IT industry. Headquartered in Bangalore India, Rixyncs are Registered Partners’ for Salesforce.com.
Their focus is to provide software application development and maintenance services to SMB and enterprise segments using an offshore development model.
With a development center located in Bangalore, India – The Silicon Valley of India- Rixyncs is able to provide their customers access to solid Infrastructure and a talented pool of technological and engineering resources. |
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| New Features |
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Remarks
The new "Remarks" feature allows Masterkey users to keep track of all correspondence about a unit comprehensively inside the unit file. Each Unit File now has a "Remarks" tab for agents to view the remarks stream for the unit. A listing agent can go into the "Remarks" tab on the unit file and leave personal notes that only he will be able to view. He can also leave general remarks on the unit that all agents viewing the unit file will be able to view. |
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| Click here to watch a quick video about it » |
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| New Clients |
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| Feedback |
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| About Masterkey |
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| Masterkey is the leading provider of web-based real estate software. Formed in Dubai, one of the most demanding markets in the world, Masterkey is dedicated to providing the most comprehensive, on demand service to the global real estate industry. More about Masterkey Systems » |
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