MASTERKEY BLOG

The Benefits Personalised Real Estate Software For Your Business

The Benefits Personalised Real Estate Software For Your BusinessOne benefit of conducting business in the age of technology is the ability to leverage innovative solutions to streamline your operations and increase profitability. However, you’re still on the fence when it comes to investing in professional real estate software solutions.   Many real... [More]

Are real estate agents still relevant? Hasn’t technology replaced them?

With increased digitisation, the widespread deployment of artificial intelligence and massive disruption across traditional, age-old business models the world over, has the process of buying or leasing a residential or commercial space changed significantly enough to render real estate agents irrelevant? [More]

What is VAT and how does it affect my relationship with Masterkey?

VAT in the UAE is just around the corner and we are ready for it! It’s likely that you are also  preparing for full compliance as of January 1st 2018 so we’re here to help. Learn more about VAT below. What is VAT? Value Added Tax (VAT) is an indirect tax that is being introduced b... [More]

We've been acquired by dubizzle!

We're thrilled to announce that both Masterkey and Airlist have been acquired by dubizzle! Listen to the announcement: Samer Abdin and Daniel Hart on Business Breakfast on Dubai Eye 103.8 talking about the acquisition and how it makes sense for both companies and clients.   Our mission ... [More]

Working with Unrealistic Sellers

Working with Unrealistic SellersAs an agent taking on new listings, do you frequently come across sellers that are insisting on a higher-than-market selling price for their apartment or villa? We've seen this trend to be especially true during slow market conditions. Agents put a lot of time and effort on market research&n... [More]

What is Comparative Market Analysis?

Before putting a home on the market or listing with a real estate agent, savvy home sellers ask them for a comparative market analysis, also referred to in the industry as a CMA. This is the best method available to home sellers to learn about their home's current value. Real estate agents conduct ... [More]

Masterkey connects agents to 60,000+ listings in open Multi-Listing System (MLS)

Masterkey connects agents to 60,000+ listings in open Multi-Listing System (MLS)  Masterkey users can connect their listings to appear in the UAE's first truly open Multi Listing System. Users can enjoy high visibility and a broad distribution of their listings. Connecting to the MLS gives users access to all of the listings in the market as well as advanced search featur... [More]

The 5 benefits of Masterkey email integration

The 5 benefits of Masterkey email integration  Save yourself the hassle of switching between your email inbox and Masterkey and manage your correspondence more efficiently and effectively. Our new email integration tool is essential to efficient marketing, sales, leasing and management activities.More...

The Big 5 - Dubai’s top five projects to watch out for

The Big 5 - Dubai’s top five projects to watch out for   Guest Blog Post - Written by Homely.ae There are so many projects out there that keeping track of all of them is likely to leave you feeling very overwhelmed. Here’s our list of five top developments to keep your eye on.More...

Five Ways to Ace Your Next Networking Event

Five Ways to Ace Your Next Networking Event    Depending on your personality type, networking events can either be extremely fun and productive or downright scary and nerve racking. The good news is, it's extremely common to feel intimidated or uneasy in large groups of strangers.   To avoid your next networking event fee... [More]