What will Masterkey do for you?

Masterkey launches its Open House

Masterkey recently launched a monthly “Open House” event at our office, literally opening the doors to our clients for an informal and casual Q & A session. Compliments, concerns, praise, criticism… All feedback is welcome at this open forum. Hosted by Masterkey senior management, the event will take place on the last Thursday of every month.

The first installment of the Open House was proved successful, as attendees shared their experiences with Masterkey. We talked about what they appreciated most, where we could do better, and even noted down a few feature suggestions. We think everyone had a great time, but maybe that was just because of the strong coffee and tasty snacks.

The next Open House is scheduled for March 26th in our office. We hope to see you there!  

Power through your leads with a Power Hour




Have your clients ever said they feel neglected? That you never got back to them?

We fight with constant interruptions and lets face it, as much as we may want to, we don’t get back to our customers as often as we should.

So, why not try scheduling a power hour?

The objective of a power hour is to have a set time daily or weekly to focus on providing great service for your customers. This can be done through consistent communication where you stay informed with what they want, how they’re progressing and what they feel is next.

So let’s take a look at the tools you need to maintain contact with your leads - especially those with whom you haven’t talked to recently.

What does a Power Hour entail?

It’s faster than ever to user Masterkey to work through your list of leads. You’ll need:

  1. A dedicated hour to contact customers

  2. A computer and phone

  3. Masterkey open and ready to go

What part of Masterkey helps me with this?

The Masterkey sidebar allows you to quickly action leads such as:

  • Log a call

  • Send an SMS

  • Send an Email

  • Postpone a lead

  • View latest activities

  • Close the lead

For a group of leads you can:

  • Close all leads

  • Transfer all leads

  • Mark all as read

  • Mark all as unread

  • Send a mass email to all leads

See: how to power through leads

How do I get started?

  1. Use either the lead zone or sidebar to see a list of your leads.

    1. We recommend using a sidebar report, such as ‘Open Leads Buyers’

    2. You may want to spend the first day or two just closing leads that you’re not in touch with any more. It’s better to have a clean list to work with.

  2. Now sort the list by ‘My Last Activity’.

    1. This will allow you to show the oldest leads first.

  3. Go to each lead and call / email / SMS them.

    1. As you do this, you can use ‘Log a call’ or even ‘Send SMS’

    2. This also automatically logs an activity against the contact.

  4. Do this daily and within a week you’ll have a clean list of active leads to chase.

What is lead escalation?

Lead escalation helps by automatically marking leads in red after a set time period so you know which ones are being missed. Managers can also use this to help their teams to close leads and keep in touch.

You can set up lead escalation rules through our support team. It’s completely optional, but we do recommend it.

Based on user feedback, we’ve set some guidelines for how often you should be in touch with your clients. Masterkey can modify this based on your specific requirements if needed.





2 days

3 days


3 days

3 days


7 days

14 days


7 days

14 days

Learn more about the lead escalation feature.


FAQs for Masterkey Clients on Airlist

Airlist.com has just launched in Dubai. Here’s what you should know.

What is Airlist exactly?

It’s a lightweight listing tool designed to help agents who don’t already have a system to publish listings onto portals.

Should I give Airlist a try?

Absolutely! It’s good to know what options are available in the market and you can earn credits by recommending it to other agents.

Can I share my Masterkey listings on Airlist?

Yes, any Masterkey client can instantly publish listings on Airlist.

Can I use both, Masterkey and Airlist, at the same time?

Yes, but make sure to add new listings in Masterkey then share them to Airlist.

What benefit do I gain from using both?

Increased visibility for your listings. Airlist is a place where agents can share listings with each other for free regardless of which system they use in their office. You’ll be able to use the full CRM features of Masterkey with the wide exposure of Airlist.

Should I switch from Masterkey to Airlist?

No. Airlist only allows you to publish your property listings online whereas Masterkey offers the same listing power with full CRM features.

What are the features of Airlist that Masterkey doesn’t have?

All the features of Airlist are already available in Masterkey.

Is Airlist owned by Masterkey?

No, Airlist is a spinoff from Masterkey, founded by Daniel Hart, Masterkey’s CEO and built by the development wizards behind Masterkey. You can be assured of the same professionalism, security and innovation that have been evident over the last 10 years of Masterkey.

Masterkey 3-day Training

Masterkey Fundamentals

Know the basics of using Masterkey.  This seminar will let you learn the basic functionalities of Masterkey which includes adding a new lead, updating contact information, publishing on web portals, changing the unit status from available to sold/leased, etc.  The instructor will also give different scenarios that you may encounter while using the system and how to manage them effectively.  



Join for a productive start or quick refresh.


Date:   February 16 & 17, 2015 (Mon-Tue)

Time: 10:00 a.m. to 1:00 p.m. on both days

Cost: AED 250 per user (includes Fundamentals Certificate)

Venue: Conference Room, 1st Floor, Ubora Office Tower, Business Bay

Masterkey Advanced Training for System Administrators

Further your knowledge of specific topics in Masterkey. This is for users who already have the Masterkey Fundamentals Certification and want to know more about user roles and permissions, customizing communication templates, and reporting.


Get the additional training that can enhance and maximize your full Masterkey experience.


Date:    February 18, 2015 (Wed)

Time: 10:00 a.m. to 1:00 p.m.

Cost: FREE for Masterkey Fundamentals Certified users

Venue: Conference Room, 1st Floor, Ubora Office Tower, Business Bay


Contact your account manager at +971 4 425 7733 or email support@gomasterkey.com to book your spot.




Abbas Ali is the Support and Training Manager and resident trainer at Masterkey.  A seasoned IT professional and effective communicator, Abbas is a highly accomplished and results oriented leader with over 10 solid years of experience in information technology consulting, product/project management, customer relationship management and business analysis.  


Abbas has been one of the catalysts in feature development initiatives in Masterkey from the time he joined in 2008.  

Empowering your agents through lead caps


Lead generation is essential in making money in a real estate role.  Having a constant stream of clients looking to buy or sell ensures a steady flow of commission for the agent.  In the company’s perspective, closed leads means increased revenues.

As a manager heading a group of real estate agents, what will you do to ensure that leads are being tracked, updated, and chased until closing? Do your agents have enough leads to work on? Are they bombarded with too many that they can hardly prioritize which one to act on first?

Working in a commission-based role is financially rewarding especially when the agent has a lot of properties to sell or lease.  The more time and effort an agent exerts into building leads, addressing prospects’ needs and promoting their listings through various channels, earning more is within reach.

Masterkey has developed a key feature that will allow you as a manager to place  limits--or caps--on the number of leads each agent is allowed to handle at one time.  

What is the importance of the lead cap feature?

The benefit of the new lead cap feature is twofold:

First, we’ve introduced a new rotation type called ‘My listings only’ which indicates that the agent would like to receive leads for those units which he/she has is the listing agent. This feature is excellent for large companies in which agents do not wish to receive unwanted leads and  would rather prefer to focus on their own units and areas.

Secondly,the lead caps feature can control the maximum number of leads an agent is allowed to manage at any point in time. This encourages agents to more efficiently manage their open leads, keeping only the active ones in their list. . This feature also notifies agents if he/she can still accept leads or not.  

How does it work?  

Masterkey’s lead rotation has 3 types:

On rotation means you are available to receive lead referrals  

Off rotation means you will not be able to accept leads (e.g.  if you are on vacation or otherwise unavailable).  

My listings only means that you will only receive leads related to listings for which you are the listing agent.   

Here are the different lead rotation statuses in Masterkey:


As a manager, you will be able to see each agents’ status, whether they are ‘On rotation’, ‘Off rotation’, or ‘My listings only’ and all relevant information will become available to your call center agents and other staff.

As an agent, you can select your rotation status as ‘On’, ‘Off’, or ‘My listings only’. These statuses will be displayed to the coordinators or call center agents who can then assign leads accordingly to the team.

In addition, guidelines can be linked to a role to enforce certain rules for the maximum number of leads an agent is allowed to have. Different roles can then be assigned to different agents.

For example, if Lead Cap rule is:

‘Total number of open leads (all types of leads) should not be > 150’

Then the lead rotation status will automatically be switched to ‘OFF’ if the total number of open leads for that agent exceeds 150. Once the total number of open leads drops below 150, then the Lead Rotation status will revert to ‘ON’.

Want to start using Lead Caps? Check out the Knowledge Base articles below to get started.  

How to turn lead rotation On/Off/My Listings Only

How to control the maximum number of leads an agent can have at a time

Put agents on rotation as an admin/manager


Notifying clients on upcoming and overdue invoices just got easier

Automatic notifications for due invoices



A critical part of property management is monitoring overdue invoices.  Without a proper system and an effective policy in place, your company will be vulnerable to painstaking collections problems.  Accumulating late payments can affect your cash flow and harm your bottomline.   

Each company has its own approach to  informing tenants of upcoming payments that usually involves a series of letters and phone calls to encourage them to pay on time.  Communication normally starts on a friendly note, but the tone becomes more serious and insistent as payments become more and more overdue.  

With Masterkey, our tenants instantly receive automated reminders of upcoming and overdue invoices, keeping them informed and always up-to-date.

From a business standpoint, Masterkey also enables property managers to notify their accounts team about clients with overdue payments. This also gives the accounts team a head start in tracking overdue invoices and sending the necessary communication to tenants accordingly.

Keeping your receivables flowing smoothly and eliminating the chances of overlooking overdue accounts are just some of the benefits that Masterkey brings for property managers which greatly impacts your business.  

Find out how you can use our Automated SMS Messaging.

Happy New Year!

From the Masterkey Team, we wish you a wonderful new year filled with abundance, joy, and treasured moments. May this year be your best year yet!

Release Notes (Q4 2014)

Version (14/12/2014)

  • You can now add documents related to maintenance contract on the Maintenance contract file.
  • We can now configure passport expiry date to be mandatory when doing a lease.
  • We now have the ability to build feature per group to do a batch-run for statement of account for full property.
  • Improvements in the email integration functionality.
  • Several general improvements, requests and bug fixes.

Version (30/11/2014)

  • You can now set SMS or Email reminders on due invoices through transaction file.
  • You can now create Ejari contract in pending status from inside Masterkey.
  • You can now select the date of termination when terminating a contract inside from Masterkey to reflect it as a termination date on the contract.
  • Several small enhancements and bug fixes.

Version (02/11/2014)

  • We now have a functional web-service for STR which we can connect with the online booking portals.
  • You can now add images in the contract by using contract template builder.
  • A few updates in Power Morning Reports.
  • Customer complaints and small improvements.

Version (19/10/2014)

  • Updates to the power mornings project.
  • You now have the ability to define due invoice reminders (per group) by using back-end support.
  • Email 2 is now available in the field selection list.
  • Image title's check is now removed from the company webservice which will allow groups to show their images on the web without selecting the marketing title.
  • General complaints along with small enhancements.

Version (02/10/2014)

  • Power morning project (upgrades to lead sidebar report), through which the agents and managers can see which leads have gone over the maximum time for being un-contacted.  
  • The build was focused to include customer requests/complaints and small enhancements.

Release Notes (Q3 2014)

Version (07/09/2014)

  • Combine EMLS data into portal feed.
  • Policy for Notice Days for Renewals has been added.
  • General Bugs/Complaints and Improvements.

Version (24/08/2014)

  • When manually typing the receipt number, the system will now check to see the duplicate.
  • Feature files have been added on Contacts and Leads.
  • Lead Zone performance enhancement.
  • Fixes on workflows.
  • Bug fixes and several small enhancements.

Version (10/08/2014)

  • Few enhancements and corrections for the workflow project and GP Integration. 
  • General improvements and DB updates.

Version (27/07/2014)

  • Enhancement in Activities (Viewing) for Units.
  • Users can now search for units that are either published or not published for any or all web portals.
  • Activities notifications and improvements on workflows.
  • Complaints and minor improvements.  
  • Enhancements to tenant communication / mass email.

Version (13/07/2014)

  • Improvements for activity zone including speed optimization.
  • General Improvements for account's integration and workflow templates.
  • The build was more focused to include mostly complaints received from all customers along with some minor improvements for property management.

Happy National Day U.A.E!

It has been 43 years since the U.A.E was formed and what a massive transformation it has been through. With our main office in Dubai, we've been operating out of this country for over 10 years. We would like to take this opportunity to wish every citizen and the resident of the country a very happy 43rd National Day!