MASTERKEY BLOG

Interview with Ghassan Ghellal: A network of agents

Interview with Ghassan Ghellal: A network of agentsGokhan Polat interviewed Ghassan Ghellal who is the Business Development Manager at Halcon Real Estate. How would you describe the successful real estate agent? I would expect four things from a successful agent: strong, specialized product knowledge; confident and clear understanding of the procedures, laws and regulations; great negotiations and sales skills; and finally, fantastic networking skills. Why do you need to be a good networker as an agent? You need to be a good networker with agents and clients. Every agent knows the best clients are those that come to you via recommendation, they trust you and are loyal to you. However you need to perform well to continue receiving these recommendations, and that is why you need to be a good networker with agents. If you have a good network of agents, you can ultimately have access to all the properties available in the market. This will help you in arranging viewings faster and thus giving your client what he is looking for before the other competing agents. How come agents are skeptical towards working together? The simple answer is trust. However there are two parts to this lack of trust. Fear that disclosure of property information is followed by the agent being left out of the deal, secondly not trusting the agent’s ability to perform their job. Many agents complain that agents are contacting them to arrange a viewing on a property prior to fully valuing the clients need. Trust can be enhanced as the industry matures and develops standard in practice and the quality of agents. Furthermore agencies need to come together to fight off unethical behaviors and encourage agents to work together to achieve best industry practice. How do you begin building a network of agents? To be part of any network, there needs to be common understanding. Putting a few guidelines for everyone who is part of the network to abide by is a good start. Secondly for a network to work it has to have a group of people with different skills. In relation to real estate this may be, that one agent specializes in a particular towers and always has listings, while another has contacts with high net worth individuals or perhaps buyers from their country of origin. Allowing an agent to clearly highlight their strong skills can help other agents find them when they need them.

Community get-together at Barasti

Community get-together at BarastiWe organized another Connect Event bringing together 140+ real estate professionals. With so many attending, Barasti was again buzzing with energy and the love for our profession. The card-matching game sent people looking for their matching card among the crowd making for some amusing moments. Not everyone managed to find their matching card but everyone enjoyed the challenge.   The Connect Event was everything we could have hoped for. Joined by everyone from long-time Masterkey users to non-Masterkey agents just looking to connect, it showed that a pleasant atmosphere and attractive giveaways gives people the perfect reason to attend. We’ll have another community get together again in the near future, so let us know if you have any ideas!   Thank you for making it such an entertaining evening and thanks to Halcon Real Estate and SPF Realty for making the event possible.     The winners: Vladimir, Stones Real Estate Brokers (dinner voucher) Saahil, The Business Real Estate (dinner voucher) Mehdi, SNS Properties (iPhone 4S) Apex Properties (Most Connected Award)

About Connect Groups

About Connect Groups 

Connect Groups

We are launching six new Connect Groups today enabling agents across companies to contact each other. You can see that Connect Groups include several communities. Not all of the communities are in this first wave of Connect Groups. We will keep you posted!

A night out with Real Estate Professionals

A night out with Real Estate ProfessionalsWe recently arranged a night out for everyone using Masterkey Connect and just generally had a really good time out. More than 100 people showed up (we stopped counting at 100) with great attendance from Coldwell Banker, Apex, Bebo, Better Homes and Halcon. Most networking events are pretty drab with presentations and discussions, so it was exciting to be able to focus just on having fun and meeting people. Thanks to all for attending! As the UAE market leader we felt it was high time to start arranging night outs across the UAE, especially since we’ve been in this market for many years. The highlight was announcing the iPad 2 winner while a few other real estate professionals also walked away with Dinner for two vouchers, and Halcon Real Estate won the award for the ‘Most Connected’ agency.The winners lineup: Sudipt Rai from Coldwell Banker (iPad 2) Adelya Issa from Coldwell Banker (Dinner for two) Saeed Mirsaeedi from Sherwoods  (Dinner for two) Ghassan Ghellal from Halcon (Most Connected agency) The Masterkey Connect Social event was on 23rd May 2011 at Barasti Club House (Beach Level), Le Meridien Mina Seyahi.The event was a huge success. Take a look at some of the event photos below and stay tuned for our next event! Welcome to the Event Sales Manager Decker Stanley about to announce the winner of the iPad 2 Daniel and a member of the Coldwell Banker team taking a closer look Jamal and Bradley from Apex Properties are greeted by Zain from IREISCO Lots of debating and discussions throughout the night CEO Daniel Hart presenting Adelya Issa from Coldwell Banker with the Barasti dinner for two voucher IREISCO and Masterkey Staff   The Coldwell Banker team including two of the evening’s winners After the big success of the event, we're keeping the ball rolling with Masterkey Connect! Our next FREE Q&A session will take place on Wednesday, June 1. We'll be focusing on how to connect with other agencies, sharing listings, and all things Masterkey Connect. There are 6 spots available, so the first to respond on Facebook will get them. (Only one person per company please!)