MASTERKEY BLOG

Are real estate agents still relevant? Hasn’t technology replaced them?

With increased digitisation, the widespread deployment of artificial intelligence and massive disruption across traditional, age-old business models the world over, has the process of buying or leasing a residential or commercial space changed significantly enough to render real estate agents irrelevant? [More]

What is VAT and what how does it affect my relationship with Masterkey?

VAT in the UAE is just around the corner and we are ready for it! It’s likely that you are also  preparing for full compliance as of January 1st 2018 so we’re here to help. Learn more about VAT below. What is VAT? Value Added Tax (VAT) is an indirect tax that is being introduced by the UAE Government, which will be payable by both business and Individuals. When will the VAT go into effect and what will be the rates? VAT will be introduced across the UAE on 1 January 2018 at a standard rate of 5%.More...

Masterkey connects agents to 60,000+ listings in open Multi-Listing System (MLS)

Masterkey connects agents to 60,000+ listings in open Multi-Listing System (MLS)  Masterkey users can connect their listings to appear in the UAE's first truly open Multi Listing System. Users can enjoy high visibility and a broad distribution of their listings. Connecting to the MLS gives users access to all of the listings in the market as well as advanced search features and powerful digital tools to keep them at the top of their game in an increasingly challenging market.More...

The 5 benefits of Masterkey email integration

The 5 benefits of Masterkey email integration  Save yourself the hassle of switching between your email inbox and Masterkey and manage your correspondence more efficiently and effectively. Our new email integration tool is essential to efficient marketing, sales, leasing and management activities.More...

Announcing Fully Managed Email Campaign Services from Masterkey

Announcing Fully Managed Email Campaign Services from Masterkey    Fully Managed Email Campaign Services from Masterkey We are excited to announce the launch of our email campaign management services. No design or management skills required. We'll build amazing custom email templates with your company’s logo, branding and information. All you need to do is provide us with the content and we’ll make the rest happen! We’ll even manage your various mailing lists including unsubscribes and segmentation. Customised solutions to fit your business You may or may not have had experience working with email marketing campaigns in the past but perhaps know how effective they can be for lead generation; especially in the real estate industry. We'll work with you to develop a strategy that makes sense for your agency and then manage it for you to get you on the road to email marketing success!    Ways our campaign services can market your business: We will schedule and send on your behalf: Monthly newsletters Weekly promotions or ‘best deals’ Event or open house invites to your clients Scheduled holiday greetings Launch announcements as soon as a developer unveils project Follow up & thank you emails from agents and much more. Our packages are completely customisable and start from as little as AED 2,000 per month. Some of the options our services include are: Customisable templates to reuse Fully responsive design which makes it compatible on your client's computer, phone or tablet List management, segmentation & unsubscribes Unlimited contacts per mailer Detailed success report after each campaign Priority email scheduling as soon as a developer unveils project     Let's get started. Introduce yourself by clicking below and we'll get in touch to discuss your requirements further.     

Renowned Managing Director of Emirates Homes Real Estate Brokers, dies tragically in hotel dispute.

We at Masterkey were extremely shocked and saddened to hear of the untimely passing of Mr. Mahendran Yadav, the owner of Emirates Homes Real Estate Brokers, who has served his company as Managing Director for over the last 13 years and became a prominent figure within the real estate community in the UAE.  Mr. Yadav's death came to a shock to many,  as news was released on Tuesday August 11th that the prominent businessman of Indian descent was involved in a dispute with another Arab national guest while both were attending a shisha lounge at The One and Only Royal Mirage on Sunday August 9th. Allegedly, the two were involved in a row over group pictures Mr. Yadav's group had been taking. Apparently the battle became embroiled and an attack took place where Mr. Yadav was struck over the head with a mobile device.  An ambulance was called and Mr. Yadav was placed on life support at Rashid Hospital on Sunday night. His wife and family arrived on Monday and he was shortly after pronounced dead at 7:30 pm. It was noted in the press that a large group of people were gathered outside Rashid Hospital once the announcement of his death took place.  Mr. Yadav earned a business degree from India’s Maduri Kamarj University, arrived in Dubai and was employed as a driver before we worked his way up the ladder and made his fortune as a real estate broker, heading up the Emirates Homes Real Estate Brokers firm since 2003. Many of his colleagues, friends and industry acquaintances have commented on various news outlets and publications to show their respect for the outstanding nature of this unique man: "Mahendran you were a star in the real estate industry of Dubai, you will be a star in heaven. I pray for you and I am so sorry i didnt get to see you before you passed away. Bless your sweet honest soul. Keep smiling my lovely and dearest friend. You will be missed greatly, justice needs to be done for this terrible crime. You're in my heart and my memories. Rest in peace." - Nicole via Arabian Business  "I have known Mahendren since 1998. He has been to my home in the USA several times. I have never met anyone who was more happy and unlikely to be involved in this kind of incident. I hope that justice is served. Mahendren, may you rest in peace. You, your wife, and children are in our prayers." - J.E. French via Arabian Business "I have dealt with Mahendran in 2002 and he came with me to each and every unit in the greens till we made the choice, later on he made me rent the same , sell the same and move on ahead . He was always helpful , genuine and never lied about the pros and cons. He was highly respected and will always be respected by one and all." - Masooma via Arabian Business  "A great person and he will be missed by us all. Mahendran brought the highest level of etiquette to our business and was a support and friend." - Lucy Bush, Cluttons LLP via Arabian Business   We would like to offer our condolences to Mr. Yadav's family, colleagues and industry acquaintances for this tragic loss and wish peace and healing during this difficult time.  Source: Arabian Business  

Maximize Your Reach with the New Portal Zone

Maximize Your Reach with the New Portal ZoneAt Masterkey, we understand that your time is valuable and every second in the real estate industry counts.  That’s why we developed an in-depth control panel designed to give you a complete overview when it comes to where and how you list your properties online. In the new Portal Zone, we’ve centralised access to over 50 web portals, all in one convenient location within Masterkey, allowing you to manage, monitor and market your properties, easily and efficiently. Simply login to Masterkey, click on the “Marketing” module  and select “Portals”.   With the simplified Portal Zone, you can: View and manage all of your listings, as well as your company’s totals   See the status of your listings and when the portal was last updated   Contact the portal directly through the Masterkey application     Ready to get listing? Log in to Masterkey now.    

Check out the new and improved dashboard

Check out the new and improved dashboard We’ve revamped the look and feel of the dashboard, and it is looking great so far!   The dashboard is the first thing you see when you log in, so the idea is to make it clean and simple, while giving you quick access to the important information you need most.   Go ahead and click the ‘switch to new dashboard’ link at the top of your dashboard to check it out   We’re adding new widgets with every release, but for now, you can start using these great features right away:     Search (Contacts and Units) You can easily search for a Contact or a Unit through the ‘Quick Search’ widget, saving you the time (and clicks) it takes to navigate through different zones. See a unit summary or find a contact’s email or phone number in a matter of seconds.     Send SMS     Need to send an SMS to one of your clients or prospects? Try the new Send SMS widget, and quickly send a text message to any mobile number right from the dashboard. Better yet, we’ve given each customer 10 FREE SMS credits, so fire away!     Listings per Portal       The Listings per Portal does exactly what it says on the tin. It shows you the number of units published to your top four web portals as well as your company website.        Customizing the Dashboard   To customize your dashboard, just click the edit button at the top right to add or remove widgets. You can also drag and drop your widgets to organize them any way you like.     The dashboard is also designed to suit any platform you work on, whether you’re using a desktop, iPad, or even your mobile phone.   Don’t love the new dashboard yet? Don’t worry. You can still switch back to the old dashboard while we continue perfecting the new one. We’re adding more widgets based on user feedback, so we’re pretty sure that once it’s all said and done, you won’t want to switch.  If you have a particular widget in mind that you’d like us to work on, feel free to drop us a line.    For more updates on the Dashboard, stay connected via our blog or social media.   You may also ask your questions during one of our regularly scheduled webinars or Open Houses.  

Get notified instantly when someone exports your data

Data security is paramount to any system, CRM or otherwise, especially when multiple parties are involved. At Masterkey, we have a rule: The customer’s data is exclusively that, the customer’s. In past updates, we’ve shared with you how to restrict access to users from the System Admin Module. With restricted access, your users can have access to data only to the extent that they need for their jobs. This includes the ability to restrict access to the data export feature. In line with efforts to keep your data secure, we’ve recently released a feature that allows administrators to be notified when someone from within the organization exports data from Masterkey. For example, when a user exports contact details from the contact zone, the group administrator will instantly receive an email notification containing the details of  this activity. Simultaneously, Masterkey is able to log this activity and identify what data file was  exported, together with the date and the time it was exported. This is just one of the many measures that Masterkey has implemented to ensure the highest levels of security. All sensitive data is encrypted using above-industry-standard encryption, restricting even staff within Masterkey to access it without you  specifically granting Support access to your system. More security features are planned in the coming weeks. Stay connected via our blog, or ask your questions during one of our regularly scheduled webinars or Open Houses. Here is some suggested reading in the meantime around defining and managing user access in Masterkey knowledge-based articles.   

To our newest clients, welcome aboard!

We would like to extend a warm welcome to our newest clients: Al Zakia Real Estate  (Dubai, UAE) Alvi Real Estate (Dubai, UAE) Christie's International Real Estate (Dubai, UAE) DOM Real Estate (Dubai, UAE) Homes & Lands S.A.L.  (Beirut, Lebanon) International Real Estate Brokerage (Dubai, UAE) Maher Al Hindi Real Estate (Dubai, UAE) North Ridge Properties L.L.C. (Dubai, UAE) Strata International Management & Development  (Jeddah, KSA) We are thrilled to have these companies on board with Masterkey.  We look forward to a fruitful and prosperous business relationship!