MasterKey would like to extend its apologies to LLJ Property

We deeply regret the typo in our most recent newsletter. Please note the correction below.

Welcome to the MasterKey blog

The MasterKey blog is a place where MasterKey developers, users, agents, managers and directors come all together to discuss all things MasterKey. We’ll keep you updated on what’s new in the software, pass along information as it happens and give you glimpses of our new MasterKey Beta that is under development. You’ll be able to post your comments the changes we’ve made, and let us know what we’re doing right or wrong. This blog has one purpose: To listen to needs of you, our users.

MasterKey connects with Dubai’s leading community website for simple property listing

After successful implementation and extremely positive feedback from several clients, we have now made listing properties directly on easier for all of our clients. As one of the region’s most popular websites, boasts some very impressive statistics: Visited by nearly 110,000 unique visitors last month Three million monthly page views Nearly ¼ of traffic is directed toward the property section For these reasons, we have valued as a key alliance and a major player in the region. We will offer a direct link from MasterKey to, allowing you to list an unlimited number of properties for sale or rent on WHAT IS DUBIZZLE.COM? was launched in August 2005, and has become Dubai’s leading online classified and community portal. Users, or dubizzlers as they are called, access the site to buy and sell anything and everything, including properties. The site also offers fun and interactive (not to mention useful) tools for anyone living, working, or considering moving to Dubai. WHO USES DUBIZZLE.COM? By listing your sale and rental properties on, you will be targeting one of the most important demographics in the UAE. Here is a look at the average dubizzler: Between 21-40 years of age 68% Male / 32% Female Earning over AED 15,000/month 72% located in the UAE 40% Western nationalities WHY LIST ON DUBIZZLE.COM? By adding your properties and units to, you will: Dramatically increase your sale/rental properties’ exposure in the marketplace, Target a demographic that is generally regarded as one of the most difficult to reach, Efficiently add and remove properties with the click of a mouse, with no additional hardware or software to purchase! HOW DOES IT WORK? Once you have selected the best package for your needs, MasterKey will build a custom RSS feed that will automatically update with your listings. When a new unit is added to MasterKey, it will also be added to When you reserve or sell a unit, it will automatically be removed from, giving you real-time updates on the status of your properties. I’M INTERESTED…HOW DO I GET STARTED? Contact your MasterKey representative or complete an online enquiry form on our website. Please don’t hesitate to call us if you have any questions or need additional info!

MasterKey continues record growth with the addition of key clients

MasterKey has been hard at work since the beginning of the year, and with the addition of several new clients, looks to out-pace first quarter projections. We are proud to welcome the following new MasterKey subscribers: Hampton’s Dubai Tourism Development and Investment Company (TDIC) LLJ Property Dubai Waterfront Properties Anahita Real Estate GotUrHome Real Estate Calthorpe Real Estate Brokers No. 1 Homes Real Estate We would like to thank each of these organizations, and we look forward to a prosperous relationship!

MasterKey introduces CRM team to better serve its clients

MasterKey is pleased to announce the formation of its dedicated Client Relationship Management team. This team of experienced account managers, led by Nadir Shah, is responsible for managing all client interaction, including: Initial setup and implementation Training Customer support Enquiries and requests The CRM team members have been assigned to specific accounts, giving MasterKey clients direct access to a dedicated professional to handle all queries.

MasterKey welcomes its newest clients!

MasterKey is pleased to welcome the follwing new clients on board: Hunt & Harris Al Farida Investment Saraya Scandia Dubai We look forward to working with each of you!

A look at the new version of MasterKey

A look at the new version of MasterKeyWe have been hard at working building the new version of MasterKey, focusing on speed, usability and customizability. We’re almost ready for release, and wanted to give you a sneak peak of what the new interface will look like. With the focus on usability, the new interface has been reworked to make MasterKey as easy to use as we can make it. Standardized across all screens, the tools are easier to find, information is easier to input, and your database is easier to browse. Grey overtones give this new interface a fresh feel without being too in your face about it.       What do you think? Leave a comment and let us know!

Joint buyer feature added for users

Joint buyer feature added for usersWe have a new system in place for join buyers! You can now link two clients to a property when selling it and have both names printed on the contract. Sell the unit as normal, and when you get to selecting the buyer in the transaction wizard, you will see a ‘Joint Buyer’ tick box. Click this, and voila! you can select the second buyer! Easy peazy.

Oh, and we went to cityscape…

Oh, and we went to cityscape…November 1st, 2007 by Karim Noseir Can’t miss cityscape! We seem to be some of the only useful real estate software in the Middle East. People were coming to the stand with variations on the story “Yeah, I asked around and everyone told me if I wanted the best Real Estate software I should look at MasterKey”. Which is true of course, we are the best (no false modesty there!) Anyway, MasterKey at Cityscape Dubai 2007 (we had to cordon the area off and shoo people off the stand for a clear shot):   Daniel explaining we have buttons:

A fond farewell to Ahmed

A fond farewell to AhmedThere’s a time for all things to come to an end. This month we said ‘Au revoir’ to one of our team members, Ahmed Bakry. He was the account manager for several of our clients and was a charm to work with. Good luck Ahmed in your future ventures, and feel free to stop by for a cup of coffee!                                                                                         Here’s a mugshot!