Exclusive listings will redefine UAE real estate in the year to come, don’t miss out.

Exclusive listings will redefine UAE real estate in the year to come, don’t miss out.“No, I won’t drop the price, I’ve got five tenants interested!"

Have you heard this before? Oft-repeated words by landlords but he doesn’t really have five tenants interested in his property does he?

This landlord is a victim of one fundamental problem in today’s UAE real estate market: The lack of exclusive listings. [More]

New Feature Release: Automatic Watermark on Masterkey Images

New Feature Release:  Automatic Watermark on Masterkey ImagesWe are pleased to announce the release of a highly anticipated new feature! On request, Masterkey can now automatically add a watermark to every image. Simply let us know that you want the feature enabled, send us a vector logo image (.ai or .eps), and we'll take care of the rest! (This feature will be available to Masterkey Premium subscribers free of charge. For Masterkey Professional subscribers, please contact your Account Manager for more details.) Here's how it works: Once you've provided your logo in the appropriate format, we'll convert it to a watermark image. We'll enable the feature on your system. Watermarks are enabled on a per-module basis (e.g. Sales, Leasing, Property Management), so let us know on which modules you'd like to have watermarked images. Every image you upload to Masterkey will automatically receive your watermark logo. Unfortunately, we can't specify which images do or don't have watermarks. It's all or nothing! Anywhere your images are sent, whether it be to your website, property portals, or your Unit Cards, the watermark will appear. Here are some samples of what a watermarked image will look like:         Contact your Masterkey Account Manager today for more details!  

Release Notes

Version V4.4.1.45  (09/10/2011) New: Re-ordering images is now available. New: Help and feedback link has been upgraded. New: Removing unit cards is now possible in communication templates. New: A limit can be set for the marketing description on the unit cards template. Rent per month has now been included in the quick search. Rent has been renamed to Rent per year in the quick search. Last login (Time and date) has been included in the quick search of user zone. General bug fixes and enhancements Version V4.4.14.36 (29/09/2011) New: Auto Correspondence is now available for Masterkey Premium customers. General bug fixes and enhancements. Version V4.4.11.34 (31/07/2011) New: All new UAE groups will get UAE property database (3000+ properties). Masterkey Connect has been upgraded to share more information. General bug fixes and enhancements. Version V4.4.9.31 (03/07/2011) Contact Zone upgraded to view all your contacts in one place. General bug fixes and enhancements. Version V4.3.41.19 (31/03/2011) Unit Zone's quick search has been upgraded to search by any location through auto complete. General bug fixes and enhancements. Version V4.3.40.12 (24/03/2011) Retractable sidebar is now available in v4.3. General bug fixes and enhancements.

The addictively fun guitar on Google

The addictively fun guitar on GoogleGoogle launched an addictively fun guitar on their homepage. What will you be doing for the next hour before the weekend? [More]

A night out with Real Estate Professionals

A night out with Real Estate ProfessionalsWe recently arranged a night out for everyone using Masterkey Connect and just generally had a really good time out. More than 100 people showed up (we stopped counting at 100) with great attendance from Coldwell Banker, Apex, Bebo, Better Homes and Halcon. Most networking events are pretty drab with presentations and discussions, so it was exciting to be able to focus just on having fun and meeting people. Thanks to all for attending! As the UAE market leader we felt it was high time to start arranging night outs across the UAE, especially since we’ve been in this market for many years. The highlight was announcing the iPad 2 winner while a few other real estate professionals also walked away with Dinner for two vouchers, and Halcon Real Estate won the award for the ‘Most Connected’ agency.The winners lineup: Sudipt Rai from Coldwell Banker (iPad 2) Adelya Issa from Coldwell Banker (Dinner for two) Saeed Mirsaeedi from Sherwoods  (Dinner for two) Ghassan Ghellal from Halcon (Most Connected agency) The Masterkey Connect Social event was on 23rd May 2011 at Barasti Club House (Beach Level), Le Meridien Mina Seyahi.The event was a huge success. Take a look at some of the event photos below and stay tuned for our next event! Welcome to the Event Sales Manager Decker Stanley about to announce the winner of the iPad 2 Daniel and a member of the Coldwell Banker team taking a closer look Jamal and Bradley from Apex Properties are greeted by Zain from IREISCO Lots of debating and discussions throughout the night CEO Daniel Hart presenting Adelya Issa from Coldwell Banker with the Barasti dinner for two voucher IREISCO and Masterkey Staff   The Coldwell Banker team including two of the evening’s winners After the big success of the event, we're keeping the ball rolling with Masterkey Connect! Our next FREE Q&A session will take place on Wednesday, June 1. We'll be focusing on how to connect with other agencies, sharing listings, and all things Masterkey Connect. There are 6 spots available, so the first to respond on Facebook will get them. (Only one person per company please!)

A first look at the new Property Finder! It goes live at 12:00!

A first look at the new Property Finder! It goes live at 12:00!A first look at the new property finder website! [More]

February Free Q+A workshop announced!

As recently announced on our Facebook page and on Twitter, we're holding our second free Q&A session on Feb 16th.To get your free spot on Facebook  Go to: Sign in if you haven't already Click on the 'Like' button next to Masterkey to get future notifications. Reply to the post that you'd like to attend   To get your free spot on Twitter  Go to: Sign in if you haven't already Click on 'Follow' Reply to the post that you'd like to attend  

Faster than Amazon delivery: mySite - the one week website.

Faster than Amazon delivery: mySite - the one week website.Thanks to some hard work by our web design partner Traffic, putting together your fully Masterkey integrated, CMS and SEO ready website is now faster than buying the latest bestseller on (excluding eBooks of course!) Buy it and forget it, this website will work right off the shelf. [More]

Masterkey v4.3: The wait is almost over!

Masterkey v4.3: The wait is almost over!Masterkey has released it's next version - 4.3 to a Closed BETA. See below for a screenshot of the new interface.New features include: Speed improvements, Contacts without leads, Cross browser functionality, Arabic support and more.Contact the Support Team if you'd like to participate in the closed Beta.     

Masterkey Partners With UAE Portal to Simplify the Listing of Properties for Brokers

Masterkey, the region’s leading provider of web-based real estate software has signed a deal with regional real estate portal, giving real estate professionals in the UAE and abroad an easy and affordable means market their properties to a pre-qualified target audience. “This partnership with Masterkey allows us to elevate our service to customers and ensure they are implementing industry best practices in marketing their properties.” says Director Zuber Moshan. The partnership between and Masterkey allows real estate agents and brokers to list and update their properties directly to the online portal via Masterkey. As a result, time and overhead is largely reduced, and agents ensure they are displaying the most up-to-date and accurate information about their properties. With a lack of transparency and confidence in a once booming UAE real estate market, buyers and renters by necessity are more cautious and selective in their purchase decisions. Zuber Moshan continued, “Sandcastles property is dedicated to finding property seekers exactly what they need within their criteria and budget. Our dedication to our customers and our excellent relationships with leading real estate agencies has led Sandcastle Property to become one of the leading online property sites.” Masterkey sees this partnership as integral addition to their Portal Partner Program, and represents an important step in the company’s evolution toward a market-driving platform solutions company. For more information on Masterkey and its Portal Partner Program, visit the Masterkey website at