Masterkey. A single point of truth.


As companies grow in scale and operations, the need for a central system connecting different teams, processes and software becomes more important. Large organizations need to run all operations in sync with each other, and to eliminate inefficiencies caused by transferring data between systems manually. 


At Masterkey, we’ve experienced this trend with a lot of our larger customers (and some smaller ones too) who operate multiple concurrent systems to manage their real estate business. 


A commonly seen example is a property manager using an accounting system to manage profit and loss reports for his numerous landlords. Masterkey handles the listing, marketing, lease and transaction processes seamlessly: a rent schedule is printed, the cheques are collected and stored, and an Ejari contract is printed and signed. All within the Masterkey system.


At this point, the cheques are physically handed over to the accounts team, which keys them one by one into their accounts software (so much data entry!). Not only that, when they are banked, the accounts team notifies (so many emails!) the front-office staff so that they can update the cheque status inside Masterkey (so much more data entry!). If a cheque bounces, accounts will notify front-office (who by this time are drowning in emails notifying them of each cheque and scurrying to update the individual status inside Masterkey!) and they will have to ask the tenant to deposit a new cheque, only for the cycle to repeat itself.


Imagine if you could eliminate all of the manual data entry and painfully large email exchange. Imagine if your accounting system and your CRM system could ‘speak’ and let each other know automatically when payments are due, when they clear out and when they bounce… Just imagine.


Masterkey is built to connect to a host of external systems. These can include everyday accounting systems for small companies (Xero, Sage, Peachtree, Tally and the like), all the way up to enterprise systems (Microsoft Dynamics Great Plains, Oracle Financials and the like), and most things in between (IP Phone and call center systems, Human Resource, Facility Management, custom websites, kiosks and self-serve portals).


We do this via an intricate and extensive api layer that helps Masterkey connect with external systems in a completely secure and robust way. Data flows are seamless, and you control how often you want updates, and in which direction.


Speak to one of our consultants today for a free evaluation of your internal systems and how we can make your processes happy and joyous!

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