MASTERKEY BLOG

Leveraging the Power of Configurable Real Estate CRM

CRM stands for customer relationship management, but depending on your role within the real estate industry, it can mean many different things. Some agents regard CRM as software designed to help manage clients. Some view CRM to be a business philosophy designed to streamline productivity and profitability. Others see CRM as a process that requires strategy, systems, and software to gather, sustain, and ultimately convert contacts into clients, then keep the relationship going after the sale.


Regardless of your definition, CRM is the glue that maintains relationships after a sale or rental agreement. In fact, nearly every successful real estate agent uses some form of a CRM solution in their business.


So why should you implement CRM software solutions into your real estate business? We’ve compiled some of the top benefits to CRM solutions and its impact on the real estate industry.


Streamline Contacts and Lead Generation Data


Most real estate professionals leverage the power of multiple lead generation streams. While this means a widely improved reach, it also means a great deal of information to orgainse. Contacts from sources within your sphere of influence (SOI) may come from websites, direct mail campaigns, social media platforms, online advertising sites, and others. Maintaining individual systems for these lead generation sources can prove time-consuming, frustrating, and highly inefficient.


With a CRM software, real estate professionals can consolidate information across all of their lead generation sources - in one place. CRM software seamlessly organises and collects all contact information. Additionally, brokers, agents, and property managers can access client information from various platforms, to include desktops, laptop, mobile device, tablets, and all other smart devices with internet capabilities.


Streamline Communications with Clients


Timely response to inquiries, particularly online requests, is an essential component to successful conversions. Real estate CRMs include a customizable auto-response feature that allows brokers and agents to provide an immediate response to any questions or concerns from their contacts. While an auto response may seem impersonal, you can customize auto-response messages to each specific contact or group of contacts, adding a personal touch to your responses.


Additionally, auto correspondence allows you to remain in touch with contacts and leads outside of your immediate network. Programming auto-responses will help to ensure nothing slips through the cracks.


Around the Clock CRM


CRM software also allows tenants to submit maintenance request online, regardless of the time of day. This provides tenants with the peace of mind that comes with knowing their property is maintained even outside of traditional business hours.


Additionally, clients can send messages, view their past payments, access invoices, and pay their rent all based on when it fits into their schedule. When a client can communicate with their realtor regardless of their location or time of day, they know that their needs are a top priority.


Keep in Touch with Past Clients


In a recent study conducted by the 2015 NAR Profile of Home Buyers and Sellers,88 percent of buyers said they would use their agent again or recommend him or her to others. Yet only 12 percent of repeat buyers actually used their previous agent. So, why the discrepancy?


Traditionally, most homeowners do not purchase homes every year. For most people, years will pass between home purchases. As those years pass, clients might lose contact with their previous agents. The solution is simple - stay in touch with your past clients so they can’t forget you. Auto correspondence allows agents to send periodic emails and messages to clients to remain on their radar for referrals and future their future real estate needs.


Customise and Personalise Your Real Estate Services with CRM Software


Whether you are an agent, a broker, or a property manager, maintaining client data is crucial to running a successful organisation.


Ideally, you should record any relevant information you can gather about a potential client. CRM software allows you to track and organise this data in a convenient place, accessible from any device connected to the internet.


This data can include neighborhoods of interest, types of homes a client may be looking for, price range, and even preferences like granite versus marble countertops. Every detail you capture can be used to customise the service you give prospects to meet their exact needs.


Masterkey Real Estate Software Solutions


At Masterkey, we're not just a software provider, we are a partner on your path to streamlined growth and efficiency. From standard technical support to building custom solutions to meet your needs, Masterkey is with you all the way.


If you are interested in learning more about other benefits of real estate software clickhere, or contact a member of our team to take your business to the next level. We look forward to hearing from you.


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